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Thursday, October 27, 2011

Leveraging Social Media For Business

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It doesn’t seem that long ago that the Internet was seen as a non-commercial platform –really!
As the likes of Facebook and Twitter have become ubiquitous – so has the gradual shift towards monetization.

Social and business interactions have never been mutually exclusive. People love to buy stuff and perhaps even more so they love to broadcast and ‘show off’ their Bling and eye for fashion taste! Where better to conduct this exercise than online?
Many businesses are taking the concept of late adoption to ridiculous extremes.
How many times have you heard (admittedly by middle aged folks!) the banal comment “I just don’t get Twitter/Facebook/Blogging…etc?
Seriously if you don’t get it – then be prepared to get left behind. Never in the history of commerce has word of mouth been so powerful. WOM does not happen by accident.
Embrace the greatest FREE communication medium in history and be astounded.
Your business and personal brand will ultimately  be a factor of ENGAGEMENT – VALUABLE CONTENT and AUTHENTICITY

If you got any value from the 4-minute video then a ‘like’ and/or comment would be awesome!
Oh and btw in the spirit of this subject of engagement perhaps connect by clicking one of the icons on the side

Thursday, October 20, 2011

How To Market on Facebook!

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I was going to do a comprehensive Blog on the phenomenon that is Facebook advertising but I felt that it would be too hard to keep it as short and concise as I usually strive for.
So here’s a brief introduction and I’d invite you to click through below to find out more. 
The training video is absolutely FREE 50 minutes of pure value – so after the preview pop your details in the box for instant access.
Unless you’ve done a Rip Van Winkle and slept through the last 6 years you’ll be familiar with Facebook.
What many are unaware of however is the power of this Website to generate an awesome amount of highly targeted traffic to virtually any marketing campaign.
Already Facebook is threatening to surpass Google as a search engine and consequently the opportunity to take advantage of its marketing power is just becoming apparent.
Some facts:
January 2006 Facebook had 1 Million members – the size of a medium sized city.
January 2008  70 million members – more than the population of the UK!
January 2010  400 million members The size of a continent!
July 2010       500 million members
The speed of growth has meant that it is still relatively untapped and early  marketing adopters can absolutely capitalise and profit from learning and applying the skills required to market on this platform
Click on the Pic below

How To Close Every Sale!

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The psychology of selling is really the psychology of influence. And influence is simply a factor of communication.

There’s something peculiar about the title of this blog. Have you spotted it yet? If not all will be revealed in a few moments!

OK let’s cut to the chase. You have a product or service that you wish to sell – yes SELL – use the appropriate language. There’s a tendency to shy away from using the SELL word and rather more coyly labeling what we do as MARKETING.

Marketing is a process. Sending out a million Tweets to your random Twitter list may well come under the banner of marketing BUT it is infinitely more useful to actually make a SALE. A transaction where money changes hands- this is the action you need to be focusing on.

Targeted audience
Controlled environment
R + D + S = CLOSE
Don’t waste time broadcasting to the masses in the hope of catching the odd fish. If you sell Garden Gnomes – look for a database that comprises this demographic. Where do these folk hang out? What publications do they read? What forums do they congregate in? 

(This Blog is not about marketing – so we’ll cut to the next stage – presenting and SELLING)
Confidence is often confused with arrogance. Don’t be timid. Arrogance comes from self-centred over compensation for a feeling of inferiority. 
Confidence is a sense of self-assuredness. People respond/BUY from this type of energy. Think of dating. Self-confidence conveys a more attractive turn on than a furtive and nervous demeanour.

Your posture needs to be open with a faint air that your time is precious.
The best way to create rapport is to actually become FACINATED in another person. Not just interested. Try it – I promise it will completely change your interactions with others.
Why? Because few people other than therapists (!) make this level of effort – and guess what? You will be remembered as being thoroughly interesting. Aside: it’s a lot easier to BE fascinated than to fake it!
If you have something worth talking about/SELLING – then you need to have the posture to dictate the conditions of the presentation. If you believe that you’ll need 40 minutes in order to do a presentation tell them. Ensure that all decision makers are involved and take control of all distractions. TV turned off, kids out of the way etc

Relax – Disturb – Solution –CLOSE – 
this is elaborated on in the short videos below
It can’t be that simple can it? Yes and No! I’m not purposely trying to mess with your mind but…it can take a fair bit of the 5 x P’s to pull it off. 
Prior Preparation Prevents Poor Performance!
Become a master of influencing others/SELLING and you will never be unemployed or short of a dollar!
Back to the title of the blog?
Were you intrigued by the title? Did you dismissively become defensive? How To Close EVERY Sale – what nonsense……
Hint: All Sales are closed. It’s presentations that need closing. So there you have it - a few simple tips that will completely turn around your conversion ratios.

If you enjoyed drop us a comment

Tuesday, October 11, 2011

The Power of Certainty – the amazing key to influencing behaviour

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This is not a motivational video but rather offers an insight into one of the key distinctions that seperate successful performance from failure. It revolves around the issue of 'certainty'
One of  the most powerful observations Tony Robbins makes is the following: 

"When two people meet and if there's rapport, the person with the most certainty will always influence the other person"
Fully embracing this concept will change your life…seriously!

Sunday, October 9, 2011

Steve Jobs' Inspirational Harvard Speech

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Pop the kettle on and take a 15 minute coffee break. This might just be one of the most inspirational speeches you've ever heard. Up there with Randy Pausches 'Last lecture'.

Thursday, October 6, 2011

Think of the worst decision you’ve ever made...

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The power of a Wrong Decision!

There is a gap between stimulus and response, and the key to both our growth and happiness is how we use that space.

Steven Covey, The Seven Habits of Highly Effective People.

Accidents invariably happen when decision-making is compromised. Driving 100k’s down the freeway is not the time to have a moment of indecisiveness. Hit the indicator and then take that turn, there’s a reasonable chance you’ll negotiate the journey safely.
The autobahn of life operates similarly, and yet so many of its participants lack the decisiveness to negotiate its perilous journey and myriad of choices with clarity and confidence.
Due diligence is given as an excuse to postpone making a decision. Procrastination is a nice sounding word that has cancerous implications.
So many poor souls live lives of quiet desperation, not because of a scarcity of choice, but rather because opportunities are so often disguised as scary monsters residing in the location of the discomfort zone.

It has taken a lifetime to reach this status quo we find ourselves inhabiting, and we are well equipped to justify staying there, regardless of how insanely uncomfortable it really is.
Regret is a mostly pointless indulgence. However it is an emotion that modern societies seem to encourage. 

Crass confessions of celebrity excess are the fodder of tabloid press. Brands need to be protected, and therefore carefully crafted interviews conveying remorse are channeled through crocodile tears for the consumption of the masses.

The masses in turn tend to confuse this manipulation as an example of the risk of poor decision-making. More often than not, it is a weakness in actually making decisions quick and often that leads to paralysis and unfulfilled ambition.
Questions precede all actions. There is a remarkable tendency for the mind to find the resources to achieve emotional and concise goals. Ask the right questions and be prepared to make decisions that may initially appear to be taking you in the wrong direction, and almost imperceptibility miracles will seem to manifest.
The girl you fancy may rebuke your advances, but significantly less often than if you’d never asked! Apparently super models are rarely approached by mere mortals as conventional wisdom is that they can do better! The irony of course is that there’s less competition for the brave soul willing to act!
Traveling to the other end of the globe, for something as frivolous as a holiday can so easily and rationally be postponed, indefinitely. The money could be spent in so many better ways…and yet, this mindset is what creates the sense of apparent lack. 
Creating a big enough vision, a big enough WHY will usually facilitate the HOW.
Be prepared to get it wrong. (There is no wrong by the way, it’s a perception, some of the greatest experiences in your life would never have happened if you hadn’t taken a ‘wrong’ turning somewhere back on the road that led you to the big payoff)

Start a business. Risk some money lose it learn from the experience and move on better educated and equipped to take advantage of the next opportunity that comes your way.
Take some piano lessons, enroll in art class, buy the car that symbolizes your mid life crisis, sell your house and travel the world for two years. 
Is such unbridled hedonism just an excuse for irresponsibility? That’s for you to debate, but I would play the devils advocate and state that the craving and pursuit of the sensible is what defines the height of the ceiling of all potential accomplishment.
Think of the worst decision you’ve ever made in your life and I’d 
venture to suggest it ended up becoming the greatest lesson you
ever learned.

If you have any regrets I’d also guess it was a factor of failure to actually make a decision that led to the regret.

So next time the apple of your eye demands a treat, the lawn needs mowing, the out dated TV needs replacing, or an acquaintance invites you to a function try occasionally being spontaneous- make the decision on the spot, don’t say you’ll think about it, or try, or will check with your boss, husband, lawyer…just a Yes or No will suffice.

Just don’t blame me if it all goes pear shaped….
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