I haven’t really become contrary in my old age! But it seems that since I launched my Ebook ‘Rip Up the Rule Book” (click on the penguin if you like) that's the appearance I’ve been presenting.
That said here’s another slightly provocative post!
Maybe I have a different mindset to a lot of Online Marketers but I do like to look for the differences that identify and characterize achievers rather than look for the common denominator.
I accept the rationale that copy and pasting and automating specific ‘proven’ systems should offer the best chance of success in any area of life but…..
Systems reach a tipping point or saturation point where wisdom that was once recognized as groundbreaking evolves into Bland, Tepid, Vanilla– uninspiring and soulless.
There is a big push amongst many marketers to promote Personal Branding as the holy grail of Internet Business Success.
The irony of course is that so many are using virtually the same swipe files, automated email messages, blog platforms, software for accumulating social network followers, and promoting the same traffic generation systems – that truth be told are merely excuses to capture names – and its doubtful if 1% of the promoters are actually using the programs!
Why am I a little different? And I’ll qualify that comment with the observation that different doesn’t necessarily constitute BETTER – in fact different is often and rightly so, considered MAD!
Well here’s the thing. I actually take the time to check out my Facebook connections' INFO and as long as I can find some modicum of identification will send an actual personal reply and thanks for the connect. This is not at all feasible if the goal is to simply hit 5000 connections as soon as possible.
The benefit as I see it is obviously not in playing a numbers game but I get to see what people are about – their sense of humour motivation etc.
After a few genuine comments are shared I’ll invariably check out their primary business web page and/or Blog.
This is where it gets weird!
Some of the websites are truly awesome – opt in boxes – fantastic plugins- content about every imaginable subject relating to motivation, inspiration, traffic generation, and so forth.
What’s peculiar? Well it kind of feels like a repeat of a movie I’ve seen sometime or a book (probably Magnetic Sponsoring!) - the problem unfortunately is that it’s just not that memorable.
Jump onto a dozen marketing Blogs have a look around be awestruck and then try and remember a few days later, which was which? What stood out? What was outstanding? Not outstanding because it was professional but outstanding because it was memorable.
I quite like some of Seth Godins content and delivery. Not because its presented with any particular gloss – but simply because the message is invariably short and concise. It matters little whether I agree or not – but if it causes pause for thought that’s outstanding.
Charlie Page is another. Yes I know his material is designed to solicit my purchase of his Ezine Traffic books and advertising BUT it’s upfront I know what the agenda is and am more than happy to check out the content.
OK –enough of the ramblings! Despite some conventional wisdom that states that no one is interested in your business and that they’ve got to like and trust you and feel bonded and connected because you’ve provided them with so much brilliant content –and all for FREE- then and only then is it permissible to mention that you have a business opportunity that might work for them….
I get this strategy –it’s the softly softly approach. Offer free content to build trust, capture a name and then market to the list – BUT…
Where’s the belief? I see so many people online who absolutely radiate Hope rather than Belief. Those that truly believe in their business opportunity shouldn’t need to wrap it up in some enigmatic riddle that is exhaustive to fathom out.
I click on people’s websites to see what they're about. I’ll see the usual lead capture pages and free gifts (yep I do offer free gifts myself –it’s all good – but…) and I guess at what the business is that they are actually ‘promoting’
The industry is often very visible – but not the actual program.
I believe there is a market place for that weird, insane individual who basically proclaims –‘here is what I do –it’s awesome – check it out and hook up if you’d like to quit your job next year.'
Not subtle – but incredibly duplicateable!
There are some online Bloggers that I really admire –their style, authenticity and researched content but I sometimes scratch my head and wonder how exactly do they make a living, because their primary business is almost impossible to identify and that being the case how is what they are doing scaleable.
OK this sounds like a rant – that’s not the intention –it’s none of my business how people go about their business. If they spam me on Facebook I can ‘disconnect’ it’s not hard – but playing the devils advocate can be enlightening –just a thought
Hope I haven’t upset anyone –actually that’s probably the point, sssshhhh –that’s a secret…
PS: it would be ironic in the extreme if I didn't provide a link to my primary Business Blog (click on pic below)- where I jump up and down and explain why it's so great!! Feel completely free to ignore the blatant pitch...or not