All great copywriters earn their fortunes by tapping into this need for answers, by alluding to but never actually completely providing the solution, before leading you into an ever more intricate maze of enticing possibility.
Successful Soap opera's rely on hinting but never revealing any real secrets or answers, without first baiting its audience with an ever bigger and juicy riddle.
A few years ago there was a tipping point in the personal development pop psychology publishing world. The release of Rhonda Byrne's book "The Secret" with more than a little help from Oprah created a feeding frenzy of interest, discussion and almost religious zeal in extolling its message.
There were echoes of the Blair Witch Project. You just had to investigate, what all the fuss was about.
Yep, it was all about the magic of hype and uncovering THE SECRET. Secrets sell.
For those of you that remember the early 80,s "Who Shot JR?" was a cultural phenomenon with no apparent logic.
Which brings me belatedly to my point! Why are we consumers so seduced again and again by the promise of withheld answers, that we are willing to part with much hard earned coin and emotional energy for THE ANSWER?
The success of any soap opera is dependent on the producers never answering a question, without posing at least another even more vexing question.
2 acquaintances of mine, recently shocked me, with separate stories of how they managed to lose upwards of 40 Kilos!
What was their secret? Well here's the thing, and don't tell anyone in the weight loss industry! It's not the strategy, the pills, the laxatives, the self flagellation. It's not the new Ab Master, Home Gym. The key to their independent success was... Tune in next week, only kidding.
The key to both successes was the strength of their DECISION.
Bob (not real name) made a real decision after a family intervention. No threats or tears simply family concern triggered an emotional response that was life changing.
Rick woke up one morning looked in the mirror and just decided. Personal responsibility and making a real decision triggered actions and motivation never found in a supplement or diet book.
Thirty years ago my father an 80 cigarette a day smoker also made a decision, with no fan fare, to stop smoking. No patch, self talk, nicotine gum, or promises, just a real decision. He never smoked another cigarette.
Real decisions foster immense motivation to act. Rhonda Byrne's book, tells us that we attract into our lives that which we think about. Sorry if I've spoiled the plot. The packaging is so much more enticing than the answer.
What's the slogan? Just do it!