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Wednesday, August 4, 2010

What's The Big Deal About Personal Branding?

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There's a contradiction between what we were taught as kids, that is; to be modest and listen don't speak etc. Well that might work as a parenting strategy but it's the kiss of death in business and even more so if you're building an online business.

Everyday literally thousands of people are starting online ventures. Some will plod along buying E-Books and signing up to countless affiliate programs before eventually sighing and heading back to the relative safety and predictability of the weekly pay. Others will achieve successes beyond their imagination and proceed to live 5 star lives of fun and excitement.

Is there a common denominator between the latter and the former? Invariably both are in the same market place. Presumably both have access to the same information resources ie: Google and yet.....

My firm belief is as follows. It doesn't make any difference what online venture you pursue unless you have a recognizable and accessible Online Brand/Profile.

You might live in a trailer without a pair of shoes to your name, yet have a significant online brand. 

Why is this so important, and consequently be the area where you focus your initial efforts?

Whatever business you join and attempt to pitch to me, it is unlikely I'll join you unless.....I feel like I know and trust you, and feel like you have credibility. What I will do, alas to your misfortune, is Google your opportunity, that you've spent time and money getting in front of me, and possibly join someone else. Ouch!!

That's just not fair, is it? The good news however is that you can position your self on the right side of this equation and reap untold benefits. How?

The Internet is still expanding at a colossal speed and everyday more people are jumping on board, with no idea how to market themselves. This leaves a big gap that you can fill. All you need to do is position yourself as an authority on something and become ubiquitous on the search engines in this niche. 

What happens if I Google your name? Alternatively what happens if I Google your business opportunity name-does your name come up on the same page?

Don't be intimidated by the term 'authority'. In the offline world you may have to acquire a PHD in some obscure field of research to attain this elevated status, followed incidentally with a subsistence income thereafter! Online however the story is different. All you actually need, is to have ACCESS to information and be found.

Your first steps to Branding You Inc!

Establish your Niche area of interest that you wish to monetize.  Garden Gnomes for instance. Do some research, join some forums add some comments and add a link back to your Blog.

Obviously this is a Blog and it's not too flash is it!? But that's OK, simple can be good, AND simple can be achieved by all as well as be found by the search engines. 

If you are an online marketer this point is worth reinforcing -are you so professional looking that it intimidates the life out of a prospect to your business- or are you attracting people who look at you and figure 'yes I could do that! It's a fine line. In other words can the masses duplicate you?

Anyway back to the search engines and your 'visibility'. So what? 

What visibility means, is that if I type in Garden Gnomes I need to see YOU on page 1. If that's my area of interest.  I'll click on your Blog and read your stuff. I may Bookmark your site and return periodically. One day I may do a Youtube search (now the #2 behind Google) and again I see your name and a 2 minute video you shot in your backyard discussing, you guessed it, Garden Gnomes.

Oh did I mention Facebook? Twitter? Myspace? Ezine Articles? etc Don't be put off. These all have at least one thing in common. They are FREE. Incredibly easy to participate in and contribute to you building your brand. 

On the increasingly tiresome Garden Gnome analogy. You'll find those with similar interests will seek you out and befriend you on these social networks. They will share information and resources and before long your voice will start to rise above the din. 

Then you can venture into creating simple websites.  Not like a few years ago when you had to be a nerd to accomplish web creation. You can even start selling E-Books, created by others simply by linking to other sites with an affiliate tag.

Businesses come and go, but when you get to the point where a couple of dozen then maybe 100+ join your Tribe or Community, they will follow your lead and recommendations as you proceed down different paths and then the whole game and your position in it changes forever..

Hope I haven't rambled on too much. 90% of the content in my Blog is to assist relative newcomers and those who have struggled Online, to assist them get their ventures up and going. 10% is about recommending my particular programs. I want to keep that ratio.

If you'd like to partner up with me now or sometime in the future that's great but if not I welcome you to return for regular content rich resources and worthwhile 'freebies' as I find them.

Any comments are valued and I welcome you to visit me on Facebook, Twitter or Youtube

Cheers Kiaran 


  1. Hi Kiaran,

    Oh yes, branding is very important.

    I like that you didn't just mention branding, but what goes hand in hand with it is the relationship you build with others.

    The relationship speaks volumes for your brand.

    Great post!


  2. I like the way you ask if we Google our business opportunity, does our name come up in the search results!

    This would be the absolute achievement for any marketer...but how does one get to this point?

    I'm not entirely convinced that personal branding alone will do it!

    Stay Inspired!

  3. Hi Kiaran,

    thanks for sharing your insight.

    Personal branding is king. It's about KLT: Know, like and trust.

    I recently ran into a lady (from Germany, like me) who provided me with her company link after I had asked her the simple question "What are you up to at the moment ?" concluding her email with the sentence:"I would be happy if we worked on a team together".

    Is that the behaviour of the average marketer today ? I'm pretty sure that it has nothing got to do with personal branding because we haven't even fulfilled the "know"-part of the KLT-formula.

    The good news is: There's a lot of work to do for us.

    Take care


  4. Very good explanation of branding and I agree 100% with your philosophy. It is exactly how I built my business and is the same information that I pass on to my new team members.


  5. Excellent points Kiaran!

    Branding is so important if you are trying to recruit online.

    However Michael has a good point too, "that personal branding alone will do it"

    However, it is a good place to start.

  6. Hi Kiaran,

    That is so true that you need to have relationship built. If you don't have any form of relationship. You won't have any form of branding.

    I tell people you should be spending the time in connecting & building relationship with people. The branding is just a by product from the previous work.

    So lets get busy building those relationship.

    Chat with you later...

  7. Hi Kiaran,

    I had somewhat of a challenge when I was branding my name because there is another Robert Strong that is a famous magician. I did not give up and will not, I am getting more and more content out on the internet and my goal is to take over page one of the search engines.

    While this is important it is also very important to position yourself as a leader and one that provides valauble content. I see people that throw out a few articles and wait weeks before putting out more, they need to be consistent. This shows people that you are in tune with your niche and will brand you as one taht has knowledge and takes action.

    Good thoughts on this post, thank you!

  8. Thanks Kiaran. Branding is very important if done in the right may and with your passion of topics you bring to the table.


  9. Kirian,

    Your right your brand is important right up there with mindset when it comes to business.

    They both have to be developed properly to be a success for the long haul.

    I mean we could "brand" ourselves but what do people really get when they find you?

    That will be where the proper mindset comes into play.

    Steve Shoemaker

  10. Hi Kiaran,

    Personal branding is key. People want to connect with people, not companies.

    When you build relationships with people, you allow them to get to know you. When they like and trust you, they will start selling themselves on your products or services.

    Thanks for sharing your insights.

    All the best,
    Mavis Nong

  11. Hey Kiaran,

    Building a personal brand for yourself takes a bit of time, but if you continue to do the next right thing it will come.
    Like you say, get yourself out there, contribute in forums, comment on blogs, help people, FB, Twitter etc.
    People will begin to notice you.



  12. It almost sounds like somebody guest posted this one for you, Kiaran - it's too sensible:).

    Isn't it great though that we are all created equal in the eyes of Google?

    Gotta love it...

    Somebody suggested in my blog comments today that I Googled myself. I don't know what they were referring to, but I liked what I saw. AN that's the idea.

    Thanks, Kiaran.

    Ana Hoffman

  13. I don't think there's any danger of me becoming 'too sensible' Ana! Just an occasional dose of commonsense lol!