I'm a big fan of Seth Godin of Purple Cow fame. Most marketers ask you to opt in to their auto responder and in return they'll offer you something of value. I prefer the other approach: Offer something of value first and if you like it then opt in and build a meaningful connection.
Click on this link and when the page opens hit 'Get it" at the top of the page. Simple. Then perhaps you can opt in on the right and receive on going quality content as I find it.