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Monday, August 15, 2011

Branding and Marketing with Clarity

Tweet It!
I may randomly bookmark your Blog/Website due to a momentary distraction, with a view to popping back later when I'm less busy (bored!) This may not be for 6 months however. Will your style, message and voice be the same as that which intrigued me in the first place or will I find some freaky schizophrenic that I don't recognize?

Some thoughts on how to engage and present your unique point of view

Twitter works because it is unambiguous, simple and consistent. Constrained by 140 characters or less, limits the opportunity to be creative. It's a broadcast medium allowing its participants a forum to tune into, and participation in a conversation. Beginners initially misunderstand this and waste countless tweets on inane drivvle that not even their closest loved ones care about - "taking a bath" "making a sandwich"...

However "omg Bin Laden's toast!" may be offensive, enlightening, informative, but at the very least conversation worthy, and so a thread is created.

Online marketers, bloggers, evangelists and a myriad of assorted self branders often blur their message through inconsistency.

Google "Google" Talk about simplicity! Clear and concise. No ambiguity and if I bookmark and return in 6 months I'm guessing the presentation is pretty much going to be the same.

It is getting ever more harder to attract concentrated attention to content that extends beyond a minute or two of focused reading. I recently downloaded FLIPBOARD to my IPad. During downtime (adverts) between my favorite TV shows I'll pop onto this app and randomly scope News, Sports, Current Affairs, Tweets, and Facebook comments and links - all within a 3 minute ad-break!

I may well fleetingly scan your awesome content BUT unless it's utterly engaging I'll consider returning at another time.

Here's the point. Once you've found your voice, be consistent. Are you a rock star or gospel singer? A drummer or violinist? Be wary of being every thing to every one.

If I tune into your tweet, blog, hub, webpage - I'm more likely to bookmark and return if you're consistent and I'm certainly more likely to actually remember you!

Your Communication Style

Font type and size - do I need a magnifying glass? Does it look like 19th century legal document? Dry and bereft of emotion

Headline - is it a tabloid seductive hyped up statement? Is it interesting, intriguing, facetious or banal? 

Humour - most people are funny - though often inadvertently! Humour is hard to fake. If your normal mode of communication is sterile then you may need to address this. A little color, a cartoon, amusing picture perhaps. remember the key is to engage

Pictures - If for no other reason than to just punctuate your content!

Links - don't forget to offer links throughout, to your other material. If I like one of your Blogs I may just click through to see what other 'awesome' stuff you write about! Be wary of just sporadically linking to your biz opp. 

Style of communication - all of the above contributes to your 'unique' style. And yes if you communicate with a consistent voice and style - you will be unique - memorable and just maybe worth a Retweet, revisit, joint venture or a genuine friendship contender!

Below are some random blogs of mine over a couple of years. The content and style obviously evolves but the delivery is pretty much a signature. Like it or hate it, the personality that shows up should be the same. (Plus the content relates to this topic)

Your thoughts are welcome, and don't forget to connect via the social networking icons on the side

Cheers kiaran


  1. Good on you Kiaran,
    Still finding "my groove".

    Be good to yourself

  2. Useful info! Your chimpanzee pic is so nice and catch my attention a lot.

    I agree with the communication style and linking your blog to other blogs you've published in the past.